2.0 Demand and Supply
Previous discussion is about the virtual goods demanded affected by the market price. Demand and supply however, is affected by different factors. Those factors will result in inward shift and outward shift of whole demand or supply curve.
When a demand curve shifts to the right, it means that at certain level of price demand will increase. Demand and supply in the game environment is controlled by the players themselves.
2.1 Demand of Goods
Referring to the demand graph above again, the demand curve will shift to the right (that is demand increase), when players increase, substitutes available are more expensive, official company announces events, and there is positive future expectations of the game.
One way to examine the increase or decrease of players playing the game can be seen through the foundation of MS.
Note: Increase in amount of foundation indicates that more mobs are killed in one minute. It can be said that more players are online killing mobs.
The diagram shows one of the events announced for Hari Raya celebration. During Hari Raya event, the foundation can accumulate to 40 billion ms gold plus. Normally the foundation is ranged between 15 billion to 25 billion ms gold. Demand for a good will have a notable increase too. For example, buyers are willing to pay the high price offered, if they do not buy then others will.
The introduction of Vast Welkin is actually a transforming MoSiang Online from a Chinese traditional background to an advanced world of Titan. Higher standard level of the skill will be introduced (Xuan Jin – Tuo Mo). It is actually providing players an expectation of the game. New dress up in robotic style, new maps, new mobs and new skills will be launched and more exciting experience awaits players. Therefore, the evolution has attracted a bunch of new target of players interested in robot styled game. New players joining World of MoSiang caused the market inflation. Other events include:
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Mid Autumn Festival Celebration 1
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Mid Autumn Festival Celebration 2
During Mid Autmn Festival, players can be attracted to log in the game to collect the rare items like "Sweet Fruit Sparkling" and "Golden Pancake", which is exclusively available only when players kill the mobs during event. When future expectation of the game is bright, players might think of storing goods for future usage. Demand for that moment will rise, even the at the same price level.
2.2 Supply of Goods
Supply side will be affected by the number of suppliers in the market, price of substitutes, cost of the materials, and expectations.
When cost of materials is low, then the supply curve will shift outwards. Materials required to power up bracers are “inverse stones” for strength, and “fast stones” for critical rate. Supply of these bracers will increase when price of “inverse stones” and “fast stones” drops.
When number of supplier in the market increased, the supply curve will shift rightward too. Supply of combined katana will increase if more and more players master the skill to combine weapons. It was found that nowadays suppliers increased and goods supplied also increased. When supply of goods increased, it leads to another factor which shifts the supply curve, that is price of substitutes in the market. Same or similar substitutes in the market which priced higher will right shift the supply curve. Supply of a “level 5+9*58 katana” with a total damage of 122 will increase if a “level 33+5*46 katana” with a total damage of 120 is priced at a higher level.
If suppliers expect price to increase in the future, they might decrease the quantity currently supplied at given price so that they can sell the goods at higher price in the future. The vendors of item malls are very clever. When GM announces event, players start to store some items which is necessary for leveling. Event time server will be busy and will cause lag. Town teleport is required to avoid long travelling journey back and forth the town and leveling map.
In this event, few item malls were selected to be put on promotion sale everyday. The virtual items can be bought at a lower price in RM. This event caused the more players to buy more cash items, indirectly some suppliers might store the items for future sales or own usage. On the other hand, having a substitute offered by official company, some buyers will choose to buy the virtual cash items themselves using real cash instead of using game money.
2.3 Money Supply
The MS gold in game is supplied by 3 parties, mainly players can acquire MS gold from Aingame.com, by farming gold through killing mobs, and through buying the gold from other players. Actually players are restricted from trading MS gold in game. If any trading of real money with MS gold is detected, that particular seller's id will be frozen forever. But many players risk to earn real money by trading privately. Aingame is a company selling virtual money for various online games and is legal to distribute MS gold for cash.
When people have excessive money in hand to spend, then the price of goods will climb up. Runup Company(official company) can control the supply of money in MoSiang to suit their objectives such as lower down the inflation rate or to push the economy during recession. Therefore, we can say that the official company plays the role of the government in real world. Since the inflation in game, Runup has been trying to collect back the game money through organizing auctions or contests. For example the most recent one, they are auctioning for the 6 Blood Thirsty weapons.
Users can select the online games and currency desired.
LineAge currency is sold here, and several popular games in Asia such as Maple Story, Dragonica, and ZhuXian Online.
Event Details
Event Details (continued)
What is so special about these 6 weapons? For normal weapons, the total damage cannot reach so high and there are no enhancement in character's status. In the auction held, a level 31 shining katana can reach a total damage of 281(use maximum damage plus power up value, which is 181+100), besides it increases a character's status significantly! Look at the picture below:
A level 65+9 katana power up to 47(at most only to 50), total damage is only 171(124+47). There are no other enhancement as seen in the picture.
The successful buyer is the only one will own the weapon in the game. It can be expected that many players who want to be the strongest in MoSiang will take part. In the event held, players who are interested in auctioning the weapons must hand over a fee of 10million to the GM in order to enter the auction place. The auction price of the good is paid in game money too. In this way money supply in game will decrease and inflation can hopefully be solved.
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